Using Social Media Management and Other Internet Strategies to ...

Feb 23 2012

Recently, my father started his own business. The daily grind of working long hours for a firm in New York City finally got to be too much. Since he began this new endeavor, I?ve tried to appeal to my father about spreading more awareness about his business through web marketing and social media management. However, he is reluctant to use the various tools that the Internet offers to enhance his business. For my father, who simply wants to work until he can retire, this is okay, but for any home business owner that wants to build a successful enterprise, this cannot be overlooked.

My father isn?t well versed in the ways of technology. If it were up to him, we would probably still have a VCR and it would still be blinking the time as 12:00. But in today?s world it?s imperative for a business to be linked in to the Internet. Web marketing is an excellent way to reach a broad demographic. It?s important to keep in mind that even though you?re running a small home business that you can reach a global market by using the Internet.

Social media management is also important when it comes to reaching an array of different customers. Using Facebook and Twitter (or ?Tweeter? as my father erroneously calls it), can create more than only business. Social media can also create a sense of community between business and shopper. When people feel more comfortable with the companies they?re dealing with, they?re more likely to do business with them.

Small home businesses are at an advantage if they can accurately use the Internet to enhance business. Today, many people feel exasperated by large corporations and would prefer to deal with smaller businesses. Smaller businesses offer more personal interactions which make consumers feel more comfortable. Using social media can add to that feeling of personal connection. Even if your customers don?t live in your area, using the web can offer a customer business with a personal touch.

Given today?s economy, small home businesses have to be able to compete with large corporations. While they have the personal element that many customers prefer, they are still at a disadvantage unless they embrace the technology at their fingertips. Don?t be like my dad. Be proactive in terms of your web marketing strategy and take advantage of social networking. Use the tools available to provide your business the edge against even the largest corporations.

Tags: best seo, internet marketing, marketing and social media, online marketing firm, public relations, reputation management, search engine marketing, search engine optimization, seo, social media agency, web design, web marketing

best seo | Amanda Rush | 23 February 2012 |

Source: http://www.gregri.org/using-social-media-management-and-other-internet-strategies-to-enhance-your-home-business

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